What we do.

Permanent and contract recruitment plus executive search across Product, Design, Data and Engineering & AI. We build digital products and provide consultancy on how to hire more effectively too.

Permanent, contract, and executive search for Product, Design, Data and Engineering & AI.

Find talent

Two fixed-price engagements that take product ideas from opportunity to validated working product.

See how Build works

The Outcome Hiring System, a practical hiring methodology drawing on 30 years of real experience.

Coming soon

Our approach.

01
Every relationship should benefit both parties.
Treating people the way we'd want to be treated isn't idealism. It's the most commercially sound thing we can do.
02
We know the work, not just the market.
We know product, data and engineering deeply, from strategy to delivery, from individual contributor to board level. We speak the language because we've worked in it, not just recruited for it.
03
We're in it for the long term.
The people we work with aren't contacts in a system. They're people whose careers and companies matter to us, some of whom we've known for over a decade.

The team.

Richard Buck
Richard Buck
Co-founder and Director
Richard started as a Trainee Recruiter in 1995 and co-founded Creation in 2008. He works with senior professionals across the full digital product market and co-authored The Outcome Hiring System to help companies hire more effectively.
Jessie Rushton
Jessie Rushton
Co-founder and Director
Jessie came to recruitment from enterprise account management at BT Global Services, rising to Account Director. She co-founded CPO Connect and works with senior product leaders on hiring and career decisions.
Morwenna Buck
Morwenna Buck
Senior Consultant
Morwenna has been part of Creation almost from the start, specialising in Product and Data. She's a qualified acupuncturist and outside work is an Ambassador for Overcoming Multiple Sclerosis.
Matt Goddard
Matt Goddard
CPO - Creation Build
Founder and product leader running Creation's product delivery team.

Clients we've
worked with.

Barclays
Accedo
Screwfix
Made By Many
Butternut Box
Inflexion
Keensight Capital
loqbox
ABRSM
Accenture

What people
say.

I wanted to write this recommendation as it was one of those times where it was 100% deserved for being a standout professional experience. From the first point of contact Creation delivered a best in class service that made the whole process positive, seamless and actually enjoyable! They have made it abundantly clear what a great applicant experience looks like, and I only wish that more recruiters operated to these standards. I’d be super confident referring both applicants and clients to Creation’s services. Many thanks Creation - you’ve set the bar high!
Chloe Stockwell-Clark – VP of Product @ STEM
Creation are without hesitation my go-to recruitment and Exec Search firm when defining new roles and finding the talent that really fits. They offer exceptional industry knowledge, a fantastic network and a very human approach to recruitment. Initially in my role as Head of Mubaloo, they supported us and our clients with some of the best Digital, Product and Technical talent out there. Including a number of board and senior leadership roles from client-side and agency backgrounds, all appointments have resulted in long term positions that helped us evolve the business. They have also provided valuable guidance on a personal level and I'd recommend them for anyone reflecting on a senior level career change.
Gemma Coles – Director @ Behind Login
Creation are a small, specialist agency who interpret briefs well and subsequently deliver a high standard of shortlists. They are great professionals to deal with, having a strong network of candidates, at least in part I’m sure due to the fact Creation cares about their candidates and not just profit margins which is refreshing to see. Since developing the new PSL’s for Digital, Creation are top of the pile for Senior Digital roles.
Allan Greer - Global Resourcing Manager – Digital @ HSBC

Part of the product
community.

CPO Connect
The peer network for senior product leaders. It's grown into one of the most respected product communities in the UK.
Co-founders
The Female Product Lead
The Female Product Lead
A community championing women in product leadership, creating space for connection, mentorship and visibility at the senior level.
Partner