Director / Head of Marketing – Mobile Apps

The Role:

• Own all mobile marketing activities, develop the team and collaborate with other leaders in the organisation to grow existing products, and help drive the R&D process
• Strategic planning, brand and performance marketing across all digital distribution channels for the app product portfolio

• Leading and building a dynamic mobile marketing team

• Developing and implementing mobile marketing processes and best practices

• Identify new distribution channels, build strategy publisher relationships, develop test plans, execute, optimise and scale

Knowledge, Experience & Skills:

• Senior marketing experience in B2C mobile apps
• Experience of building and leading cross-functional digital marketing teams
• Excellent knowledge of the mobile app distribution landscape and monetisation options (freemium, subscriptions, ads etc)
• Experience of subscription networks – Facebook, Google, Apple Search and in-app advertising platforms
• Experienced at strategic planning and overseeing execution and optimisation
• Knowledge of Product Management, Agile Methodologies and Project Management would be an advantage